Wednesday, December 28, 2011

Book Review - The Innovation Secrets of Steve Jobs

I just completed The Innovation Secrets of Steve Jobs. The book is a nice, easy read with plenty of insight into the Steve Jobs approach to innovation.

Here are some key takeaways from the book that I have:
  • Apple did not create any truly 'new' inventions. They took existing concepts to the limits. 1000 songs in your pocket. The thinnest laptop.
  • One key principle is 'Simplicity'. Do only the minimal amount of features required to make the product useful.
  • Have deep passion about what you do and why you do it. Make products you want to use.
  • Learn outside your field. Apple learned design from many non-computer places. They hired designers and artists from different fields to be a part of it.
  • Change the world.
There is a lot we can learn from Steve and Apple.

1 comment:

Mark Kerzner said...

That's interesting. All of my "great" accomplishment were based on "Oh, this is how you do it?! I think I can do it better!" - but not on an original "This is what you should do in the first place." I thought I am quite alone in this.